9/27/2011

Doing Business in Korea: Great Book by Tom Coyner

Tom Coyner is a friend and colleague from my Firm that, hands-down, has the best book on Korean Business.

If you don't have it -  you should have it.   If you read it, you should give it to a friend, or better for Tom, buy one for a friend. 

The following is from the Product Description from Amazon:
“Underscored with a deep and nuanced understanding of modern Korean culture, this is a ‘must read’ for any foreigner in Korea.” — Robert Fallon, Former Chairman of the Board of Korea Exchange Bank
“Examples and practical advice—it’s all here! This book will save you years on the learning curve.” — Jack Lewis, Associate Dean of the Marshall School of Business at USC
Doing Business in Korea is a timely handbook of information for succeeding in the challenging environment of Korea, the world’s 13th largest economy. Now with updated content, the book divulges in engaging prose all the ins and outs of contemporary Korean business culture. From business etiquette and protocol to tips for marketing to Korean consumers, international business consultant Thomas L. Coyner details everything you’ll need to know to not just survive, but thrive in the Land of the Morning Calm. Through this book, one will gain pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional.
You can purchase the book at Amazon or through Seoul Selection.  Seoul Selection offers the book at a lower price than Amazon. 


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SeanHayes@ipglegal.com