One Korean Company in 2013 BrandZ Top 100: Samsung

Samsung was ranked in Millward Brown’s 2013 BrandZ Top 100 as the 30th most valuable brand USD 21 billion) with Apple ranking in the top spot way ahead of Samsung (USD 185 billion).  Samsung brand value, according to the report, increased by over 50% year-on-year with Apple’s brand value increasing by a mere 1%.

The ranking methodology is interesting and may be found at:  2013 BrandZ Top 100 Ranking Method.  A great deal of the ranking is via subjective factors that are not easily monetized –  however very interesting and I believe this method is as good as it is going to get. 
_______
Sean Hayes may be contacted at: [email protected]

Sean Hayes is co-chair of the Korea Practice Team at IPG Legal. He is the only non-Korean to have worked as an attorney for the Korean court system (Constitutional Court of Korea) and one of the first non-Koreans to be a regular member of a Korean law faculty.

Similar Posts:

Uncategorized

About Sean Hayes

Sean Hayes is the first non-Korean employed as a foreign attorney by the Korean Court System (Constitutional Court of Korea) and one of the first non-Koreans to be a full-time regular member of a Korean law faculty. He is rated a Top Attorney by numerous legal rating agencies and is known for his street-smart advice, candor and aggressive & non-conflicted advocacy. Sean has been quoted by The New York Times, The Wall Street Journal, Bloomberg, CNN, Money Today, US Today, The Korea Times, The Korea Herald, France 24, Asia Legal Business and other leading news sources. IPG was, recently, rated a top Dispute Resolution Law Firm and Sean a Top 100 Lawyer for International Law.