Right to Publicity Lawsuit in Korea

Stars break new ground in publicity rights case March 20, 2007 Joonang Ilbo Seven South Korean movie stars and their management agency, iHQ, are suing a local movie magazine, Screen, seeking a total of 350 million won ($370,880) in compensation for commercially using the stars’ pictures without their permission, according to the Seoul Central District Court. The movie stars are Jun Ji-hyun, Jung Woo-sung, Kim Sun-a, Zo In-sung, Ji Jin-hee, Cha Tae-hyun and Yang Jin-woo ― leading stars of television and movies, and among the most visible faces of hallyu, the Korean pop culture wave that is sweeping Asian countries. In their complaint, the movie stars accused the monthly magazine of selling their pictures, taken for interviews with the magazine, on a Japanese Web site where online users pay to download photographs of hallyu stars, according to the court. “The pictures were taken for interviews with the magazine and the

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Quantifying the Value of Intellectual Assets

The Maeil Business News reported on the OECD Plenary session on Intellectual Assets and Value Creation on March 6, 2007. One of the interesting things coming out of the session is that: 40 percent of American firms’ valuation was in intellectual property during the 1980’s, whereas 70 percent of American firms’ value is in intellectual property these days, a total of $5 trillion. Richard Johnson said that innovation can be viewed differently, as its quantifiable value may be bought, sold, securitized and used as collateral, with greater opportunities for small companies and collaboration between big firms and small. He added that intellectual assets can lead to new forms of “complex… systems of (economic) webs and interrelationships.” * OECD Plenary Speaks on ‘Intellectual Assets and Value Creation’ The Organization for Economic Cooperation and Development (OECD) held a plenary session, titled, “Intellectual Assets and Value Creation” with government and private industry representatives

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