Selling in South Korea: For your Sales & Marketing in Korea – Distributor Needed? by Tom Coyner

Indirect selling can be one of the least expensive and lowest-risk strategies. Among American firms selling into Korea are offshore companies that use local distributors. Often, foreign companies organically grow their operations throughout Asia by contracting local companies before setting up a representative office and hiring their own local staff. This approach offers obvious advantages but also contains many hidden pitfalls. Before entering into any kind of international distribution agreement with a Korean distributor, for example, it may be wise

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