The global success of BTS hasn’t gone unnoticed in the US, as Korea remains an excellent market for foreign companies actively pursuing content partnerships in Asia. Over the last decade, IPG Legal has built significant relationships with major entertainment companies in Korea and abroad and worked on several international collaborations. British singer Ed Sheeran is the latest foreign entertainer to collaborate with a K-Pop band. Sheeran co-wrote the lyrics for the BTS single “Permission to Dance.” International content and entertainmentContinue reading
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