Publicity Rights/Portrait Rights in Korea: Entertainment Law Basics in Korea

The Seoul Central District Court delivered, in mid 2016, a decision ruling that an individual’s publicity rights (portrait rights) were violated by a person sharing an image on a public social media site.  The violators were sharing the images for commercial purposes and shared the images without the publisher’s consent (Seoul Central District Court 2015GaDan5324874). FACTS Mr. A posted photos of himself on his Instagram Page.  Mr. B utilzed those photos on Naver’s Band without Mr. A’s consent. Band is a Korean social media site. C company, also, posted the photos on Facebook without Mr. A’s consent.  Thus, Mr. A’s photos were re-posted from Mr. A’s Instagram Page and posted on Naver’s Band by an individual and posted on Facebook by a company.  Seemingly, the purpose of the re-posting was to promote the pages and products of Mr. B and Company C.  The attorneys for Mr. B and Company C

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